In 2022, the Seventy-fifth World Health Assembly requested the World Health Organization (WHO) Director-General to develop – within the broad mandate of WHO – a framework on achieving well-being, building on the 2030 Agenda for Sustainable Development with its 17 Sustainable Development Goals (SDGs), and identifying the role that health promotion plays within this, in consultation with Member States. Achieving well-being: A global framework for integrating well-being into public health utilizing a health promotion approach provides key strategic directions for attaining ‘well-being societies’.i It brings together the most effective strategic directions and policy orientations from the global health community and serves as an umbrella guide to Member States and partners in their efforts to foster the development of well-being societies for all. Given the requirement for frequent delivery of actions outside of the health system, the Framework also provides a common language and purpose for each sector and partner to engage in aligned ways. The Framework relies on the strengthening of effective partnerships, and collective and coordinated actions by government, non-state actors from public and private entities – both within and outside the health eco-system – to facilitate whole-of-government and whole-of-society approaches to generate health benefits for the population and the planet.